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Comparison shopping to save money

Michael Feder

Written by Michael Feder

Chris Conway, Director of Financial Education Initiatives and Repayment Management

Reviewed by聽Chris Conway,聽Director of Financial Education Initiatives and Repayment Management

A hand  holding out money to signify comparison shopping

Smart spending is more than a personal win 鈥 it can be a financial game changer. Whether you鈥檙e juggling tuition and daily expenses or saving for the future, mastering comparison shopping can guide you toward wiser financial decisions and savings that can potentially make a difference in your overall financial health.聽

Making a plan for comparison shopping

What does comparison shopping look like? It can happen online or in store, but it always involves a plan. Here are a few steps to help you get started.

Step 1: Identify your shopping goals聽

Start by defining your goals to ensure smart spending and stay within your budget. Ask yourself what you are in the market for and why.

From there, consider the following:

  • Is it within your budget? Review your finances to see where your money goes and identify areas of overspending. Does this prospective purchase fall into overspending? Do you need to save up for it, or can you make the purchase with your existing discretionary income?
  • Is it urgent? Do you need this immediately? If not, wait for sales or better deals to get it for less.

It鈥檚 helpful to differentiate between a need and a want. If your laptop malfunctions and isn鈥檛 worth repairing, a new one is clearly necessary for school. But do you need the latest model, or will a basic, more affordable one suffice?

Getting a manicure, on the other hand, tends to fall into the 鈥渨ant鈥 category. It鈥檚 nice to have. Maybe you want one for a special occasion. But if you鈥檙e trying to save money, a purchase like that (or a larger one, like a new phone when yours is working and functional) becomes unwise in view of your savings goals. These are just a few examples of the difference between a smart purchase and unnecessary debt.

Step 2: Research products and retailers

If you determine that the would-be purchase is necessary and within your budget, it鈥檚 time to do your homework. Comparison shoppers don鈥檛 always settle for the first option they find. They go beyond product descriptions to read reviews. This allows them to understand which version of a product, whether it鈥檚 a vacuum, a toy or something else, offers the best value. Comparison shoppers consider factors like durability, quality and features.

Step 3: Compare prices and offers

Once a model is selected, it鈥檚 time to check multiple retailers to compare prices and deals.

While it can help to visit stores during comparison shopping, starting online may make sense, if only to whittle down the options. For example, starting with a list of 15 retailers can make in-person visits unrealistic. But reviewing the websites of those stores first may reveal which ones have the best stock, most promising prices or valuable warranties.

For shoppers who stay exclusively online, tools like browser extensions can help identify the lowest prices, cash-back deals, coupon codes and discounts.

Other factors to consider? Taxes and return policies can affect what one spends in terms of both time and money. Shipping costs can increase the total spend for online purchases too.

Finally, it鈥檚 important to consider how the purchase will take place. For shoppers using cash, the process is straightforward and it can help nudge one toward fiscal responsibility. Using cash means you can鈥檛 spend what you don鈥檛 have.

Using credit can be another good option, though. For shoppers who have credit cards that earn rewards (like cash back, airline miles and the like), every wise purchase leads to benefits that essentially offset its cost. The caveat? Practice restraint. Credit card debt can derail financial goals and peace of mind.聽聽

Essential strategies to shop smartly

The following practices, along with comparison shopping, can help potentially increase savings:

  • Create a checklist: Keep a running tab of must-have features to avoid getting distracted by unnecessary upgrades (or forgetting a key feature). Also, take a 24-hour cooling-off period before making large purchases.
  • Consider buying in bulk: In some cases, buying in bulk can save money. Just make sure that the item won鈥檛 expire before you can use it and that you have the space to store it.
  • Track pricing trends: Pay attention to sales cycles, especially on frequently purchased items like groceries.
  • Take advantage of seasonal sales: Timing can make all the difference. Look for apparel deals at the end of seasons, back-to-school supply discounts in summer, and appliance savings in January, May and September.

The lasting benefits of comparison shopping

Comparison shopping can do more than save money. It can cultivate financial discipline. It can help you maximize your budget 鈥 especially if you want to build your savings 鈥 and make more informed decisions and build stronger financial habits. It can also allow you to potentially get more out of every purchase and even feel more confident about the money you spend.聽

More strategies for the savvy shopper

Looking for more ways to save? Consider these niche methods.

  • Student discounts: Student rates are sometimes available for software, electronics and streaming services. Always ask, even if the discount isn鈥檛 advertised.
  • Save on textbooks and course materials: Used or rented books can lower costs, and digital versions may be cheaper than print. Some platforms even buy back textbooks when you鈥檙e done.
  • New versus used/refurbished: Consider buying used items when the savings are substantial, such as with a car. Comparison shopping can include exploring online marketplaces for used apparel, electronics and secondhand furniture. Refurbished electronics offer significant savings and often come with warranties.
  • Meal prep to reduce food expenses: Cooking in batches at home can save both time and money for grocery and take-out costs (and cut down on food waste). Plan meals around weekly sales and build menus that revolve around the same featured ingredients. Using tomatoes one week for pasta and sandwiches, for example, means you can simplify your grocery list. The next week, you might prioritize making dishes that feature eggplant, eggs or some other key ingredient. Be sure to freeze leftovers.
  • Use your credit card strategically: If you use a credit card to take advantage of its rewards, pay the balance in full each month to avoid interest.
  • Zero-interest deals: Zero-interest financing offers, especially on large purchases, can help make the buy more manageable. However, always read the fine print. Possible restrictions include missing a payment or not paying off the balance. That can derail any savings you might鈥檝e otherwise enjoyed.
  • Reevaluate regularly: Review your shopping strategies and habits regularly to ensure you鈥檙e getting the best deals. Just as you would edit a paper before submitting it, spending time reviewing your strategies can lead to improvements that help your bottom line.聽

Becoming a savvy shopper with comparison shopping

Curious to learn more about comparison shopping and other personal finance topics, like budgeting and managing credit card debt? Check out the webinars offered by 七色视频.

Headshot of Michael Feder

ABOUT THE AUTHOR

A graduate of Johns Hopkins University and its Writing Seminars program and winner of the Stephen A. Dixon Literary Prize, Michael Feder brings an eye for detail and a passion for research to every article he writes. His academic and professional background includes experience in marketing, content development, script writing and SEO. Today, he works as a multimedia specialist at 七色视频 where he covers a variety of topics ranging from healthcare to IT.

Headshot of Chris Conway

ABOUT THE REVIEWER

As Director of Financial Education Initiatives and Repayment Management,聽Chris Conway works with departments across the University to provide resources that allow students to make more informed financial decisions. She is also an adjunct faculty member for the Everyday Finance and Economics course at the University, and she chairs the National Council of Higher Education Resources College Access and Success Committee. Conway is committed to helping college students make the right financial decisions that prevent future collection activity.

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This article has been vetted by 七色视频's editorial advisory committee.聽
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